Redefining the Transport Network in NUS

Interviews

Pain Points

• "Feels like a roller coaster, too fast, too unsafe."
• "For quite a long time, timing on the app not accurate."
• "Bus driver won't wait for passengers. Too squeezy. Drive too fast. Recently app has a lot of issues."
• "Too squeezy cannot breathe. App has issues, timings not accurate."
• "Bus rides like roller coaster. Squeezy, sometimes people very sweaty"

Perceived Value of the Transport System

• "Because its free, convenient and don’t have to walk."
• "Free, don’t know how to use GrabWheels, cheaper than driving."
• "Convenient, Free"
• "NUS too hilly to walk."

Persona

Jobs To Be Done

Functional	Emotional	Social
• To get from place to place in NUS	• Wants to feel comfortable	• Everyone uses the bus
• Attend lessons/appointments/lunch on time	• Wants to feel safe	• Travel with friends
• Save time	• Wants to be punctual
• Save energy, don't have to walk	• Don't want to worry

How Might We

1. How might we recreate the space within a bus to encourage conversations among bored commuters?

2. How might we design a type of transport that is safe, comfortable, and allows busy university students to eat on the go?

3. How might we create a new transportation system catered to the small local network within NUS?

Ideation

Prototype

How it works

• A "tree-like" lift network that connects to various key areas in the school.
• How commute from one place to another?
1. Board the lift from one area.
2. On the central platform, walk to another lift.
3. Take another lift to the desired area.

Feedback

Positive
• Predictable. You know when the lift will come unlike waiting for a shuttle bus.
• Safer. No reckless driving, no sharp turns, no bumps. Just standing in a lift.

Negative
• Hard to get on during peak hours.