Waste Prevention through Better Packaging

Interviews

User Experience

• "Always have leftover packaging, sauce packets, plastic utensils."
• "Packaging cannot be reused as they are stained with oil."
• "Only order when it is the last resort or when I am with friends."
• "Try not to use disposable cutlery as much as possible."
• "Excess stuff will be thrown away, except for sauces that can be used with future meals."

What matters to the Users in Food Deliveries

• Reliability
• Time Efficiency
• Flexibility
• Convenience
• (Lower) Cost
• (Possible) Waste Reduction

Persona - Working Adult

Story

• Female
• Age 32
• Married for 4 years
• Has a busy schedule
• Owns a car and will drive out to eat if not ordering
• Orders mainly from GrabFood or foodpanda

Quotes

• "Would rather order food than drive out as it is cheaper."
• "Usually do not reuse the packaging as it is stained with oil."
• "Customers should be able to choose what they don't need."
• "If it's not too much trouble, I'll try to reduce waste."

Characteristics

• Open to using technology to achieve greater efficiencty.
• Does not like waste - pollutes the environment.
• Values productive time.
• Really values convenience from deliveries.

Experiences

• Finds it cheaper to order food in due to the high cost of parking and petrol.
• Loves the variety of options available.
• Order is delivered wrongly.
• Order is cancelled without warning, wasting her already limited time.

Jobs To Be Done

Functional	Emotional	Social
• Relieve hunger.	• Able to feel relaxed due to time saved.	• More time spent with friends and family.
• Save money from parking and petrol.	• No need to worry about finding seats.	• Social cohesion and bonding when eating together.
• Time to rest and take a break from work.	• Feels good with more variety in food choice.	• Interactions if helping others to order.
• Convenient, no need to buy groceries.	• Satisfy cravings to improve mood
• Save time from having to cook.

How Might We

1. How might we reinvent the food delivery system to maximize resource usage?

2. How might we simplify the post-dining process to encourage consumers to reduce, reuse or recycle?

3. How might we redesign the food packing to reduce waste without compromising on functionality?

Ideation

How Might We ...

Reinvent the food delivery system	Simplify the post-dining process	Redesign food packaging
• Cooking on the go.	• Food sharing community within offices.	• Perforated cutlery on food packaging.
• Food delivery robots.	• Include advisory for recycling methods atop food packaging.	• Condiments pre-squeezed into trays built into packaging.
• Integrate food delivery into existing public transport systems.	• Container collection services.	• Packaging that easily decomposes.
• Tall central tower that can send food down chutes to offices	• Pneumatic collection system for reusable packaging.	• Large companies to have condiment stations instead of getting from deliveries.
• Flexibility to change order size (and price) to prevent food wastage.	• Maps redesigned to highlight recyclign areas.	• Tax on packaging

Prototype

How it works

• Drew motivation from tiffin boxes.
• Modular packaging that can be stacked atop one another.
• Saves material as only one lid is required for the entire meal.
• Held together by a single string.